Last updated: November 19, 2014
1. HONK’s Collection of User Information
(a) Collection of Personal Information
Personal Information. As part of the HONK Service, we will ask you to provide us with certain categories of personal information, including your name, e-mail address, mobile telephone number, billing address, personal vehicle information, and credit card account information (“Personal Information”). We may collect this information through various forms and in various places through the HONK Service, including account registration forms, contact us forms, or when you otherwise interact with us. For example, when you sign up to use the Services, you create a user profile. The current required data fields are:
Mobile Phone Number
Details for one or more automobiles
Credit Card Number, expiration date & security code and or information regarding your PayPal, Google Wallet or other digital payment accounts You also have the option to upload a photo when registering for the HONK Service. You may remove or update the photo at any time by logging into your account. All of the foregoing (including your photo) shall be hereafter referred to as “Personal Information”). The Personal Information you share with us (including your photo if submitted) shall be viewable by and shared with Providers in connection with requests you submit for roadside assistance services to verify your identity and bill your credit card account for services you order.
Besides the Personal Information, we may also collect other non-personally identifiable information relative to your use of the HONK Service as discussed below. Certain features and aspect of the HONK Service may require different types and forms of Personal Information. You can opt out of providing Personal Information by not entering it or not using the HONK Service, although not providing certain requested Personal Information may hinder your ability to use the HONK Service or features or aspect of the HONK Service.
(b) Collection & Use of Non-Personal Information
In addition to Personal Information, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information whenever you visit or interact with the HONK Service(“Usage Information”). This Usage Information may include the browser that you are using, the URL that referred you to the HONK Service, all of the areas within HONK Service- that you visit, and the time of day, among other information. We may use Usage Information for various reasons, including to enhance or otherwise improve the HONK Services. In addition, we collect your IP address or other unique identifier (“Device Identifier”) for your computer, mobile or other device used to access the Services (any, a “Device”). A Device Identifier is a number that is automatically assigned to your Device used to access the HONK Service, and our computers identify your Device by its Device Identifier. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.
In addition, tracking information is collected as you navigate through our Services, including, but not limited to geographic areas. If you access the HONK Service while traveling in a vehicle, your mobile phone will send your GPS coordinates to our servers. Most GPS enabled mobile devices can define one’s location to within 50 feet. We collect this information for various purposes – including, to determine the charge for the transportation you requested via our HONK Services, to provide you with customer support, to send you promotions and offers, to enhance HONK Service, and for our internal business purposes. We may also have features that allow you to share this information with other people (such as your family, friends or colleagues) if you choose.
A few of the methods that may be used to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed):
Cookies. A cookie is a data file placed on a Device when it is used to access the HONK Service. A Flash cookie is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device. Cookies and Flash Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.
Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web and mobile pages and messages. The web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Web beacons or similar technologies help us better manage content on the HONK Service by informing us what content is effective, count users of the HONK Service, monitor how users navigate the HONK Service, count how many e-mails that we send were actually opened or to count how many particular articles or links were actually viewed. We do not tie the information gathered by web beacons to our customers’ personal information.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the HONK Service, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the HONK Service, and is deactivated or deleted thereafter.
(c) User Information from Third Parties
(d) User-Submitted Information A Third Party
If you choose to use our referral service to tell a friend about the HONK Service or other HONK-related activities (e.g. job openings), we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the HONK Service. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program, and do not use this information for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any referral feature offered through the HONK Service, your e-mail address may be included in the communication sent to your friend. If you or your friend would like us to remove this information from our database, please contact us via e-mail at firstname.lastname@example.org.
(e) Information Collected by the HONK Mobile Application
The HONK Service is primarily provided through the application on your mobile, tablet computer or similar device (the “Mobile Application”). You agree that we may collect and use technical data and related information, including but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support and other services to you (if any) related to such Mobile Applications.
When you use any of our Mobile Application, the Mobile Application may automatically collect and store some or all of the following information from your mobile device (“Mobile Device Information”), including without limitation:
Your preferred language and country site (if applicable)
Your phone number or other unique device identifier assigned to your mobile device – such as the International Mobile Equipment Identity or the Mobile Equipment ID number
The IP address of your mobile device
The manufacturer and model of your mobile device
Your mobile operating system
The type of mobile Internet browsers you are using
Information about how you interact with the Mobile Application and any of other aspects of the HONK Service to which the Mobile Application links, such as how many times you use a specific part of the mobile application over a given time period, the amount of time you spend using the Mobile Application, how often you use the Mobile Application, actions you take in the Mobile Application and how you engage with the Mobile Application
Information to allow us to personalize the services and content available through the Mobile Application We may use information automatically collected by the Mobile Application (including the Mobile Device Information) in the following ways:
To operate and improve our Mobile Applications, other Services, our company’s services, and tools; To create aggregated and anonymized information to determine which Mobile Application features are most popular and useful to users, and for other statistical analyses;
We also provide some of your Personal Information (such as your first name and your photo, if you have chosen to upload your photo to your profile) to the driver/partner who accepts your request for roadside service so that the driver may contact and find you. The companies for which drivers work (that are providing the roadside service) are also able to access your Personal Information, including your geo-location data.
We may associate your unique mobile Device Identifier or Mobile Application usage information with any Personal Information you provide, but we will treat the combined information as Personal Information.
(f) Information Collected from Job Applicants
If you wish to apply for a job with HONK, we will collect Personal Information such as your name, email address, phone number and may collect additional information such as resume. We use the information collected within this area of the web site(s) to determine your qualifications for the position in which you have applied and to contact you to set up an interview.
2. Use of User Information
Our primary goal in collecting your Personal information or Usage Information is to provide you with the HONK Service.
We may send you e-mails to provide the HONK Service to you, including to verify your username and password, to respond to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email, telephone, or SMS or text message based upon your expressed preference where applicable.
We use the information collected from our Mobile Application for troubleshooting and in some cases, marketing purposes. We use your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer our web site(s). Your IP address is used to help identify you, but contains no personal information about you.
Please note that information submitted to the Services via a “contact us” or other similar function may not receive a response.
3. Sharing & Disclosure of User Information
(a) You Request To Receive Information From Third Parties.
(b) Third Party Service Providers
We use third party companies and individuals to facilitate the HONK Service, provide or perform certain aspects of the HONK Service on our behalf – such as Providers and other third-parties to host the HONK Service, design and/or operate the HONK Service’s features, track the HONK Service’s analytics, process payments, engage in anti-fraud and security measures, provide customer support, provide geo-location information to our drivers, enable us to send you special offers, host our job application form, perform technical services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the HONK Service’s features), or perform other administrative services. We may provide these vendors with access to user information, including Personal Information, this information sharing is limited to only the information needed by the vendor to carry out the services they are performing for you or for us. Each of these vendors are obligated not to disclose or use Personal Information for any other purpose. This exception does not encompass our use of third party analytics service providers who evaluate and provide us with information about the use of the HONK Service and viewing of our content. However, such service providers may set and access their own cookies, web beacons and embedded scripts on your Device and they may otherwise collect or have access to information about you, including non-personally identifiable information.
(c) Sweepstakes, Contests and Promotions.
If you elect to participate in a sweepstakes, contests, and other promotions (any, a “Promotion”) through the HONK Service, , you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
(d) Legal Protection and Compliance
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, preserve, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate: (i) to satisfy any applicable law, regulation, subpoenas, governmental requests or legal process; (ii) to protect and/or defend the Terms and Conditions for the HONK Service, including investigation of potential violations thereof; (iii) to protect the safety, rights, property or security of the Company, the HONK Service or any third party; (iv) to protect the safety of the public for any reason; (v) to detect, prevent or otherwise address fraud, security or technical issues; an /or (vi) to prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity. Further, we may use IP address or other Device Identifiers, to identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion. Such disclosures may be carried out without notice to you subject to applicable law.
(e) Business Transfer.
4. What is Online Behavioral Advertising and How Can I Opt-Out?
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual’s web or mobile browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which advertisements should be displayed to a particular individual on websites other than our web site(s). For example, if you have shown a preference for nursing while visiting our web site(s), you may be served an advertisement for nursing-related programs when you visit a site other than our web site(s). The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from us or through third party website publishers.
If you would like to opt out of targeted advertising from us that occurs when visiting our third party advertising publishers, please email email@example.com. Please note that this will opt you out of targeted ads from our Company and any other participating advertisers. If you opt out, you may continue to receive online advertising from us; however, these ads may not be as relevant to you.
In order for behavioral advertising opt-outs to work on your Device, your browser must be set to accept cookies. If you delete cookies, buy a new Device, access our Services from a different device, login under a different screen name, or change web browsers, you will need to opt-out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser’s security settings to validate whether scripting is active or disabled.
Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
5. User- Posted Content
To request removal of your User Content from our blog or community forum or similar features, contact us through firstname.lastname@example.org. In some cases, we may not be able to remove your User content, in which case we will let you know if we are unable to do so and why.
6. Third Party Content & Links
The HONK Service may contain content that is supplied by a third party, and those third parties may collect web site usage information and your Device Identifier when web pages from any online or mobile service are connected to your browser. In addition, when you are using the HONK Service, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. For example, if you click on a banner advertisement, the click may take you away from one of our websites onto a different web site. These other web sites may send their own cookies to you, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. We encourage you to note when you leave the HONK Service and to read the privacy statements of all third party web sites or applications before submitting any Personal Information to third parties.
7. Social Media Features and Widgets
8. Maintenance of User Information
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your Personal Information changes, or if you no longer desire the HONK Service, you may correct, delete inaccuracies, or amend information by making the change on our member information page or by contacting us through email@example.com. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable.
You may also cancel or modify your communications that you have elected to receive from the Services by following the instructions contained within an e-mail or by logging into your user account and changing your communication preferences.
If you wish to cancel your account or request that we no longer use your information to provide you services, contact us through firstname.lastname@example.org.
We will retain your Personal Information and Usage Information (including geo-location) for as long as your account with the HONK Service is active and as needed to provide you services. Even after your account is terminated, we will retain your Personal Information and Usage Information (including geo-location, trip history, credit card information and transaction history) as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account (such as addressing chargebacks from your credit card companies), investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reason. After a period of time, your data may be anonymized and aggregated, and then may be held by us as long as necessary for us to provide the HONK Service effectively, but our use of the anonymized data will be solely for analytic purposes.
9. Minors Prohibited from Using the HONK Service
HONK cares about the safety of children. Because the HONK Service is not directed toward minors, no one under 18 (and certainly no children under 13) are allowed to register with or use the HONK Service. We do not knowingly collect personal information from anyone under the age of 18. If we are notified that we have collected personal information from a person under 18, we will delete that information immediately upon notification. If you are a parent or guardian of a minor under the age of eighteen (18) and believe he or she has disclosed Personal Information to us, please contact us at email@example.com.
10. Data Security
We use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information – such as any portions of your credit card number which we retain (we do not ourselves retain your entire credit card information) and geo-location information. Please note that data that is transported over an open network, such as the Internet or e-mail, may be accessible to anybody. We cannot guarantee the confidentiality of any communication or material transmitted via such open networks. When disclosing any information via an open network, you should remain mindful of the fact that it is potentially accessible to others, and consequently, can be collected and used by others without your consent. In particular, while individual data packets are often encrypted, the names of the sender and recipient are not. A third party may therefore be able to trace an existing bank account or relationship or one that is subsequently created. Even if both the sender and recipient are located in the same country data may also be transmitted via such networks to other countries regularly and without controls, including to countries that do not afford the same level of data protection as your country of domicile. Password-protected areas of the HONK Service can be accessed only with a valid user name and password. Each password owner is responsible for keeping the password confidential and safe, as HONK has no control or responsibility for this type of User information. If the password may have been stolen or might otherwise be misused, it is the responsibility of the password owner to notify HONK immediately for further action. Your data may be lost during transmission or may be accessed by unauthorized parties. We do not accept any liability for direct or indirect losses as regards the security of your information or data during its transfer via Internet. Please use other means of communication if you think this is necessary or prudent for security reasons
12. Users Outside of the United States.
If you are located anywhere outside of the United States, please be aware that information we collect, including, Personal Information, will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Services or providing us with any information, you consent to this transfer, processing and storage of your information in the United States.