HONK’s 2021 Year In Review

According to an IBIS World Report from July 2021, the automobile towing industry was expected to increase by 8.5% this year. Who agrees with that estimate? In our recent Tow Industry 2021 Survey in November among HONK Partners, 43% of tow business owners agree and 45% of them are hiring more operators.
This is great news for towing and roadside professionals and a nice way to close out 2021. It’s also a great time to reflect on HONK’s 2021 accomplishments. While it was hard to just pick 10 things for us to mention in this blog post, the work WE (HONK & our Partner Network) do together has made a difference.Let’s start with number 10.
HONK Partners Maintain High NPS Ratings

As Americans return to roads en masse, lockdown restrictions are eased and schools and offices open back up, the demand for roadside assistance is higher at this moment than it’s ever been. While traditional motor clubs and other roadside providers are struggling to meet the demands of their clients and return to pre-pandemic service levels, HONK has had success in maintaining key performance indicators like high NPS and low ETAs throughout the last year and a half. That is all THANKS to our high-quality Service Provider Partners and the best-in-class customer service they provide that continues to keep HONK ranked with the highest NPS in the towing and roadside industry.
Raising Awareness for Slow Down Move Over

New Job Types = More HONK Jobs

HONK is Growing = More HONK Jobs

HONK Employee New APTRA Secretary

Free HONK Partner Education

Here are a few of the free available resources:
- HONK’s Get Hooked Podcasts – loaded with industry trends, insights, discussions, and best practices to grow your business
- HONK Live Shows – HONK hosts & industry guests provide real-time industry updates for towers
- HONK on Facebook & Instagram @Honk4help – view weekly updates, industry news, and watch how-to videos
- HONK Partner Videos – listen to HONK Partner success stories to grow your business
- HONK Help Center – advice and answers for HONK Partners
- HONK Youtube – check out all our available videos
- Frequent HONK emails sent directly to your inboxes
HONK Adds New Services Designed To Expedite Insurance Claims

With FirstOnScene accident scene information services, thanks to our HONK Partners, insurance carriers are able to receive photos, video, and information detailing their customers’ vehicle damage while the vehicle is still on scene. As a result, carriers can reduce the claim cycle time by three to five days, cutting the time required to settle a claim roughly in half. Our Partners capture photos and video via HONK’s platform, which optimizes them for analysis by third-party AI platforms. Images and video are also available to claims adjusters for viewing via their preferred claims management software. To learn more, view HONK’s press release.
The HONK Partner App Adds More Features

Here are a few key additions we’ve made to the HONK Partner App:
- New mapping tool displays the pick-up & drop-off locations during active jobs.
- The addition of enhanced job notes to ensure all jobs go as smoothly as possible.
- Operators now have the ability to add “more time” if needed, to their ETAs during active jobs.
- The new Promised Arrival Time button lets providers know when they’re expected to arrive for each job.
- Enhanced tracking lets us find more jobs closer to the exact location of a Service Providers’ truck – watch the video to see how it works.
- More “Manage Job” features include the ability to click a “Contact HONK” button during active jobs to speak with a HONK representative immediately.
HONK Gives Tow Professionals Advanced Business Management Tools

Meeting HONK Partners at Tow Shows

From everyone at HONK, please have a wonderful ‘Holiday Season’ and Happy New Year! At HONK, we’ll continue to listen to our Partner Network and promise to improve as much as we can based on provider and industry feedback. It’s our mission to create the best experience for our Partners. HONK is more than just an app, we’re your industry advocate and essential partner to help towing and roadside companies continue to grow their businesses. We were founded on the idea that helping motorists and tow professionals should be easy, it should be fair, and should not come with any motor club hassles.
Interested in becoming a HONK Partner? Visit www.joinhonk.com today.
Want to learn more about how HONK can improve the roadside experience for your customers? Visit www.honkforhelp.com/industry-solutions/ now.