Tow truck professionals join HONK to innovate faster and move their businesses into the digital age

The global towing and roadside assistance industry is expected to reach $29 billion by 2026*. With strong growth anticipated in this market, tow professionals are facing numerous economic and business challenges that have and will continue to affect their level of profitability. This includes finding partners that empower a more efficient workflow to keep operational costs down and set their businesses up for the exponential growth driven by the increased demand for digital roadside solutions.

The global towing and roadside assistance market continues to undergo a technological transformation. Today digitally connected motorists expect immediate, responsive roadside assistance services, available in just a few clicks directly from their smartphones and mobile apps that mirror the memorable, efficient and reliable digital customer experiences similar to their favorite brands – like Amazon, Zappos, Netflix, Postmates and Uber.  

Is your towing and roadside business up to speed with the latest tech advancements in the industry?

Self-driving cars. Connected vehicles. On-demand car ownership. Mobility services. Touchless insurance claims. Next-generation roadside assistance.

Everything we know about transportation is changing. If you’re interested in learning more about automotive tech trends that will change consumers’ lives and how they interact and engage with insurance carriers in the future, we encourage you to subscribe to Don’s Drive-Inpodcasts. As fans of the show, we are excited to be featured on this month’s episode.

The global vehicle roadside assistance market is currently undergoing a transformation. With an estimated market value expected to reach $29 billion by 2026*, today’s digitally connected motorists expect more than ever before. They expect immediate, responsive roadside assistance service, available in just a few clicks directly from their smartphones. They want memorable customer experiences similar to those like Amazon and Uber, ones that are efficient, reliable, and personalized. HONK is delivering on that request. 

HONK Technologies, the platform for connecting drivers, towing professionals and insurers, today announces that Rochelle Thielen, an automotive industry expert with over fifteen years of experience in the Auto Physical Damage (APD) and Insurtech space has been named to the newly created role of Executive Vice President, Partnerships, leading the development of partnerships throughout the roadside assistance tech ecosystem. Formerly HONK’s Vice President of Marketplace Operations, Rochelle will be driving strategic growth opportunities aimed at accelerating HONK’s mission to radically improve, through relentless platform technology advancements, the way people in need of roadside assistance and mobility services connect with service providers and insurance carriers.