The explosion of digital services across everyday life has reached the world of automotive retailers. With companies like Carvana introducing new technologies into the automotive marketplace, buying and selling cars for consumers has become easier than ever.

The ease of use and practicality makes for a user experience consumers in the 21st century have become accusotmed to.

Check out our first “Tech Talk” interview with HONK’s Executive Vice President, Rochelle Thielen, where she provides detailed insight into a new and exciting end-to-end mobility solution designed to help online used-car retailers maintain business continuity and meet their ever-changing ‘inventory moving’ demands.

Q: How has HONK expanded in 2020?
A: Despite the current economic conditions experienced this year related to COVID-19, our business continued to grow and expand thanks to our strong digital advantage as a tech company. It’s widely known that HONK manages roadside assistance retention programs for top insurance carriers, fleet management companies, automotive OEMs, and car-as-a-service providers. Since our program has always led with a tech-first platform when COVID flipped the world on its head looking for more “touchless” solutions, HONK was already in a position to provide them on day one. We’ve now turned this into a retention powerhouse for our partners with less human intervention than anyone in the roadside assistance space. COVID just accelerated our ability to expand and grow our platform into rapidly emerging marketplaces.

A great example of how our tech is flexible enough to easily adapt is our rapid expansion into the online used-car retailer marketplace. These companies have absolutely exploded in growth post-COVID. They all require scalable support to get vehicles moved on-demand from one destination to another. Think of these as vehicles the retailers are buying, reconditioning, and then reselling through their various sales channels and locations. The demand is enormous but variable so these companies need a partner that is as dynamic as they are with the ability to scale up and down in real-time. Our marketplace has done this for years so it was a natural fit.

Q: How is HONK helping top online used-car retailers?
A: Well if you think about it – when you are in a marketplace that is scaling at the speed they are, you need to stay focused on acquiring inventory and rapidly gaining market share. The enormous job of transporting inventory through a multitude of services and vendors or even using your own staff is time-consuming, expensive and a logistical nightmare. Especially when you may be retrieving a portion of this inventory from neighborhoods or one-off locations where the standard transport truck just doesn’t make sense. Using your own staff is doable but it’s inefficient, doesn’t flex and it keeps them tied up from focusing on getting these cars out to the digital “sales floor.”

We hand them an integrated platform that is completely digital and allows them to stop spending any time thinking about getting those vehicles moved to the destination. They click a button and the vehicle just shows up where it needs to be. No one is calling around, tracking down, and trying to figure out what made it, where it is or if it was even picked up by a multitude of other sources.

HONK is doing what we’ve always done, moving vehicles rapidly and competitively through our trusted and secure partner network of background-checked, independent service providers, consisting of over 75,000 service vehicles across the country.

Q: What are some of the key benefits online used-car retailer clients have experienced with HONK?
A: They love it! During vehicle pick-up, no person is waiting at the vehicle so it takes a lot of the complexity of working with a stranded motorist out. Instead, our Service Providers are trained on our process to pick these up easily by securely retrieving the key to enter and move the vehicle to prep for transport. Our Providers appreciate that these jobs may have additional flexibility for ‘pick-up/delivery time’ and they are able to do it all directly from the HONK Partner App.

Q: How is HONK’s technology transforming this space?
A: HONK makes access to on-demand transportation faster and easier than the clunky solutions of the past. It’s a game-changer to be able to scale your operations “on a dime” and without the heavy cost of infrastructure investments. This space is growing exponentially making adjustable scaling solutions an absolute necessity. Our clients decide how they want to request transport services for their markets, integrate instant transport right into their own systems, scale-up whole marketplaces in days and train their employees on our intuitive system in about 10 minutes. Then they never think about where another vehicle is in transport again. That’s transformational – don’t you think?

About HONK

HONK, an innovative on-demand mobility and roadside assistance platform, has created a digital, safer, smarter alternative to the multiple hour-long waits and insufficient options of the past, transforming the roadside assistance customer experience from its world-class, curated provider network. As a result, the HONK ecosystem powers the highest roadside assistance customer ratings and the best estimated time of arrivals (ETAs) & actual time of arrivals (ATAs), which are on average 50% faster than the motor clubs.

For more information about HONK’s solutions or to request a demo, please email us at marketing@honkforhelp.com.

Secondary tows. What are they? And why do they cause headaches for so many?

Most auto theft recovery damage claims and vehicles involved in accidents will be towed immediately from the scene to a temporary holding location such as an impound lot, storage facility, or customer’s driveway. The damaged vehicle will then get evaluated by an insurance adjuster and moved for a second time (secondary tow) to an approved DRP (direct repair program) location or another repair facility for the actual repair to begin.

We are living in unprecedented times that have brought unprecedented challenges for consumers and businesses alike. The insurance industry, in particular, has been disrupted by COVID-19 in profound ways. Insurance carriers are reeling from the moves they have to make to mitigate loss and churn, accelerate digital transformation and automation efforts, improve safety, and generally reconsider operations. Fleet management companies are doing their best to keep their costs low at this time and need to look for ways to unlock greater productivity by keeping vehicles up and running at all times. 

How insurers, fleets, and OEMs can transition their roadside assistance programs from underperforming loss-leaders to brand building retention and loyalty engines. As the legendary lead guitarist Nigel Tufnel (Christopher Guest) once said about his amplifier in the iconic movie ‘This is Spinal Tap’: “What we do, is if we need that extra push over the cliff, you know what we do? We put it up to eleven – one louder.” 

Trends in traffic volume do not correspond with government-issued stay-at-home orders

LOS ANGELES – June 2, 2020 – HONK Technologies today released roadside assistance data for three states — California, Texas and Georgia — that show traffic volume trends from March 2 – May 16, 2020 during the COVID-19 pandemic.

Though these three states have enacted, lifted and loosened stay-at-home orders on different dates, the traffic trends are similar. Changes in traffic volume trends do not align with the dates of stay-at-home orders, indicating that people are changing their travel patterns independently of state orders. 

HONK provides a roadside assistance platform that connects drivers, towing professionals and insurers, enabling drivers to request on-demand service via mobile devices. The company tracks data on the frequency and location of roadside assistance requests. These service requests provide data on the location and frequency of roadside assistance incidents which can be used to show vehicle traffic trends. The data presented below show 7-day moving averages of daily service requests for each state, along with 7-day moving averages of all HONK service requests nationwide.

HONK Technologies Announces Major Updates to Mobile Roadside Assistance App, Leveraging AI to Increase Transparency for US Insurance Carriers and Consumers Alike

Updates include a chatbot that enables real-time updates, ensuring consumer safety while empowering carriers with a touchless claims service to improve customer retention.

We have included the customer experience demo of an integration with an insurance carrier and the benefits of data transparency.

See HONK in action – watch video


HONK enables the following touchless claims benefits to carriers and consumers:
  • Speed: Requests ensure roadside assistance within 15-30 minutes in most major metros and nationwide coverage
  • Reliability: Immediate access to towing, tire change, jump start, fuel delivery, lock-out service, and battery replacement (coming soon)
  • Affordability: Free apps shows haggle-free pricing upfront with no membership fees
  • Transparency: The Honk Smart Assistant chatbot leverages artificial intelligence and machine learning to power automated communications, track a caller’s exact location along with the service provider’s name and number and ETA, and allows end-users to rate level of service
  • Efficiency: GPS location dispatching speed sets an industry record, locating the best-positioned service provider in under four minutes
  • Coverage: The largest marketplace network of over 75,000 service providers nationwide
  • Security and compliance: Service providers meet minimum criteria for safety and quality

To learn more, visit www.honkforhelp.com

Tow truck professionals join HONK to innovate faster and move their businesses into the digital age

The global towing and roadside assistance industry is expected to reach $29 billion by 2026*. With strong growth anticipated in this market, tow professionals are facing numerous economic and business challenges that have and will continue to affect their level of profitability. This includes finding partners that empower a more efficient workflow to keep operational costs down and set their businesses up for the exponential growth driven by the increased demand for digital roadside solutions.

The global towing and roadside assistance market continues to undergo a technological transformation. Today digitally connected motorists expect immediate, responsive roadside assistance services, available in just a few clicks directly from their smartphones and mobile apps that mirror the memorable, efficient and reliable digital customer experiences similar to their favorite brands – like Amazon, Zappos, Netflix, Postmates and Uber.  

Is your towing and roadside business up to speed with the latest tech advancements in the industry?