HONK’s Accelerating Innovation in Roadside Assistance

HONK Technologies, the platform for connecting drivers, towing professionals and insurers, today announces that Rochelle Thielen, an automotive industry expert with over fifteen years of experience in the Auto Physical Damage (APD) and Insurtech space has been named to the newly created role of Executive Vice President, Partnerships, leading the development of partnerships throughout the roadside assistance tech ecosystem. Formerly HONK’s Vice President of Marketplace Operations, Rochelle will be driving strategic growth opportunities aimed at accelerating HONK’s mission to radically improve, through relentless platform technology advancements, the way people in need of roadside assistance and mobility services connect with service providers and insurance carriers.

When it comes to roadside assistance, motorists on the road don’t need a tire change, what they need is to pick up one of their children from school, on-time. At HONK our vision of roadside assistance for the 21st century is not just a fix for a broken-down car, it’s a complete technology solution that provides the fastest and most reliable way to restore mobility for those who have lost it; turning car break downs into nothing more than a small bump in the road…and If you agree with that statement, then what you need is HONK! 

HONK is transforming the roadside assistance customer experience through innovation!


“We are continuing to transform roadside assistance by reaching beyond just the breakdown. Our team is aggressively driving roadside ecosystem integrations, investments, M&A, and partnerships while continuing to build new tech and business processes that deliver innovation for our Service Provider Network, our insurance, fleet, and automotive clients, and most importantly the drivers who depend on us in their time of need,” states Rochelle Thielen, Executive Vice President, Partnerships at HONK Technologies. HONK, with its leadership position in technology and business innovation, has a unique vantage point from which to drive collaboration with strategic partners across the ecosystem, removing complexities from the roadside assistance experience and building next-generation mobility services to meet the new digital demands of motorists, clients and service providers, while driving value for all segments.

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