At HONK we value our network of Partners who execute high levels of service and professionalism in emergency situations. When it comes down to it, motorists need assurance they will be cared for and we strive to provide that peace of mind. That goal is impossible without you, our Partners. When we receive positive reviews from customers about a Partner who has consistently exceeded their expectations, we want to share their story.

“The service was great and the driver was very kind and courteous, I highly recommend 1 stop towing and would use them again!” – HONK customer

1 Stop Towing, based in Sacramento, CA, embodies the title “Roadside Hero” to their core. When we send their truck to a stranded motorist, it is with the confidence that the driver is in the most capable hands.

Maria, owner and dispatcher at 1 Stop Towing, put her truck on the road with the desire to help customers and the heart to back it up. “We are a family of entrepreneurs and investors. We like to invest in industries that allow us to serve people. It’s very important to take care of your community.”

Opening in January 2019, 1 Stop Towing worked hard to establish its roots in the Sacramento tow community. “It was very difficult to get started in the beginning. We weren’t sure where jobs would come from. HONK really helped us launch our business.”

Maria found she faced the demands of rising overhead costs and the reality that hiring and retaining a quality operator could be a consistent battle. She realized her business needed a boost so she began to research ways to increase job volume for 1 Stop Towing. Following a friend and fellow tow company owner’s recommendation, she joined the HONK Partner network and began using the HONK app.

“We found a way to get more jobs consistently. When we hired our operator Ernesto (Ernie), we were struggling to find professional operators with clean records. Ernesto always smiles and is always willing to go the extra mile to take care of customers.”

Now after a year, 1 Stop Towing is ready to expand their efforts to provide quality service to motorists who need their assistance.

Here are a few customer comments we’ve received on jobs where 1 STop Towing has been dispatched:

    • Ernie was friendly and informative. He was a reliable driver and tow-person. Would definitely recommend!!
    • Great service, on time, professional, efficient, got it done , thank you
    • Ernie was the best!!!! Very professional.
    • The men at one stop towing were superbly helpful and kind. Great customer service, didnt talk to me like i was stupid and got me where i needed to be quickly!
  • This service was the fastest response I have had with roadside assistance. Kept me informed and met my needs.


“I started out doing ride alongs. Growing up, my uncles all drove tow trucks and I knew one day I would too.”

For the past 10 years Eric, owner and operator of C&E Towing Services LLC in Wynette, GA has been a part of the towing industry. As a second generation operator, Eric incorporates his core family values into the care he gives to the customers he serves everyday.

Gaining invaluable experience and increasing his skill level through DOT and hazmat certifications and on-the-job training, Eric decided it was time to take the next step in his career. He decided to launch his company C&E Towing Services LLC just over a year ago and immediately began looking for ways to grow his business.

After a friend’s referral, Eric began working with HONK. He attributes the ease of dispatch and the fast payment as his favorite aspects of the partnership saying, “I love how y’all dispatch. I prioritize helping my customers and I’ve noticed customers are even happier with my service now, especially saying how fast I arrived on the scene.”

After just 4 months as a HONK Partner, Eric says the majority of his work comes from HONK.

“I try to accept every alert that comes through. Sometimes I don’t get the job, but I know it’s because someone else was closer and able to get to the customer faster. I don’t mind not getting every job I accept. When I first started I was getting 4-5 jobs per day, now I’m receiving up to 20 alerts per day from HONK.”

When he receives an alert from HONK, to him it’s not just a job but its a person who needs his help. Having Partners like C&E Towing remind us that we work with the best companies in the industry.

If you own a towing or roadside assistance company, and are interested in becoming a HONK Partner, you can sign up for free at joinHONK.com.

This is my favorite time of the year. With all the preparation and planning leading up to the new year it’s also a great time to reflect on the past year and look back at accomplishments, talk about what your most proud of, summarize lessons learned, and look forward to 2020. Most importantly, it’s the perfect time to say THANK YOU to our Service Provider Partners! We appreciate all of your hard work and are wishing you and yours a joyous holiday season and a Happy New Year. 

2019 was a great year at HONK and we’re proud of our many accomplishments and efforts this year, it was quite hard to just pick ten for this blog post. So here goes: 

#10 – Partner Appreciation Events

This year we further invested in our Partner Network and organized a handful of Partner appreciation events. We visited Minneapolis, Portland, Seattle, Tacoma, and Atlanta. We shared lots of food, drinks, fun, HONK trainings, exchanged industry insights and encouraged networking among Partners and industry professionals. Tell us what cities you want us to visit next year and we’ll try our best to come visit!   



#9 – HONK Adds More Industry Expertise 

This year we hired industry-specialist Dennis McGowan, a WreckMaster Certified Level 4/5 technician, with over 15 years of experience. His knowledge and experience as a second-generation tow operator, heavy recovery specialist, and diesel mechanic has proven to be beneficial to the HONK team as well as our Service Provider Partner Network. Dennis understands the real-life challenges tow truck professionals face on a daily basis, helping HONK make quicker and more informed operational decisions and identify new ways to make the lives of our Service Providers easier, which ultimately helps them grow their business. 

#8 – HONK Partner App Enhancements

Last year our engineering team focused on changing how the HONK Partner App looked, making it easier to use and interact with. This year we did a lot of tinkering on the back end.  You’re probably asking yourself, what does that even mean? That’s when software developers write code and computational logic for the inner workings of the app and its connected systems making it work even better. We chose to take the time to make sure the HONK Partner app and all its features were the most accurate and efficient to provide you with the best possible user experience before, during and after a job.  

Here’s a quick summary: 

  • Enhanced job information details so you know exactly where a customer is and what type of problem they are having before you accept the job.
  • Improved ETA accuracy so customers are provided with real-time arrival estimates, which results in happier customers.
  • Better tracking capabilities that allow more accurate locations of trucks and customers.
  • We fixed Google Maps turn-by-turn directions so you no longer have to re-enter the location to get proper functionality.   
  • We added the ability to request extra charges when additional services are required to complete a job, directly from the app or from the web using the job reference number.
  • There have been a ton of other updates over the last 12 months. For more information on the improvements that have been made over the year, check out the HONK HOOK UP, which we sent to your inbox a few weeks ago.

Our focus in 2020 will include several major updates, better data, more data, driver reporting, even better tracking giving you the ability to win even more jobs closer to you. Stay tuned!

#7 – Industry-Leading NPS 

Did you know? HONK leads the towing and roadside industry in NPS (Net Promoter Score). This year we hit as high as 95 and are currently at 89, something to be very proud of. Our Partner network has set a new standard for customer satisfaction, retention and performance with ETAs/ATAs averaging 50% faster than the motor clubs. This is all THANKS TO YOU, your hard work, and your professionalism with customers! It shows and it’s much appreciated.  


#6 – Exhibiting at Eight Tow Shows   

This year HONK hit all the major tow shows across the US, as of the last count, we exhibited at eight events, visited with over 3,500 tow professionals, gained valuable industry insights, gave away tons of HONK gear, and most of all had fun with our Partners. Not to mention our HONK photo booth which was a big hit in Atlantic City. Some of our Partners even used our photo booth pictures to create their Christmas cards – here’s an awesome pic! 

#5 – HONK Account Overview Updates

In your HONK Partner Portal, we created an Account Overview page to provide you with a summary of your current account status and identify any potential account issues. For example, if your insurance is expired or if background checks have not been submitted for all drivers, you will see a “yellow” icon with instructions on what to do. If all icons are green, then your account is good to go and no further action is required. 


#4 – Instant Dispatch – Putting Customers First   

You put customers first, so HONK puts you first. HONK’s platform optimizes your experience as a HONK Partner by trying to dispatch the closest available truck on every single job. This not only results in quick ETAs and happier customers, but it also benefits you with shorter drive times, reduced operational costs as you spend less money on fuel and truck maintenance, since your traveling closer distances. It also gives you the freedom to receive more work over the course of a day.


#3 – Slow Down Move Over Campaigns 

A roadside breakdown and being stranded on the side of the highway is every driver’s nightmare, but when it does happen tow truck professionals bravely come to their rescue. Unfortunately, a tow truck professional’s job can quickly turn deadly when drivers don’t follow safety laws or drive while distracted. This year we vowed to help raise awareness for these important laws and educate motorists of the “Move Over” laws. We delivered several social media campaigns, passed out thousands of “Move Over – Slow Down” bumper stickers and participated in National Move Over Day on October 19 in Southern California in association with CTTA. We’ll continue these efforts in 2020 as well. 

#2 – HONK Partner Spotlight

As our appreciation, this year we kicked off a quarterly HONK Partner Spotlight where we ‘shine the light’ on top-performing or new Service Providers and their businesses.  We’re sort of like Santa, we know who’s been naughty and nice – just kidding – we know everyone’s been nice. We love highlighting the real heroes by recognizing our Partners from across the country.   

Check out our last two Partner Spotlights: 

Red Horse Spotlight                                                          Swft Towing Spotlight


#1 – All HONK Partners – Our Roadside Heroes  

Thank you for being a HONK Partner, we’re glad you’re here. At HONK, we believe our Service Provider Partners are our biggest asset and we value each of you for the work you do. You are the true Roadside Heroes turning car breakdowns into nothing more than a small bump in the road for customers. We’re honored our Partners turn to us for innovative and efficient ways to supplement their business with ease. 


The towing and roadside industry will continue to undergo a transformation toward digitally connected motorists who expect immediate, responsive roadside assistance services, available in just a few clicks directly from their smartphones and mobile apps that mirror the memorable, efficient and reliable digital customer experiences similar to their favorite brands – like Amazon, Zappos, Netflix, and Uber…..HONK has delivered a platform that is helping Service Provider Partners, like you, meet this demand – don’t worry we’ve got you covered! 

As a technology company first, HONK promises to continue to drive innovation for motorists and Service Providers alike through the introduction of new technologies and a fresh, new mindset geared towards the future. 

At HONK, we sincerely believe our Service Provider Network is our biggest asset and we value our Partners for the work they do.  As our appreciation, every quarter we like to ‘shine the spotlight’ on one of our Service Providers.  

This quarter’s HONK Partner Spotlight goes to RED HORSE RECOVERY & TOWING 

Red Horse Recovery & Towing located in Hampton, SC, provides automotive towing service, roadside assistance and also offers a complete line of towing services. Their experienced and trained towing and recovery professionals operate the latest recovery equipment to ensure your car or truck is recovered quickly, safely and at the best possible price.

Red Horse joined the HONK Partner Network to help grow their business. They were looking for an additional revenue stream to keep their drivers busy and trucks out in the field during non-peak times. HONK’s customer-first roadside assistance platform connected them to nearby motorists in need of towing and roadside assistance. Red Horse found value in HONK’s optimized dispatch technology that provides instant job alerts, real-time ETAs, GPS pin-point location data, and a driver/customer communications channel, allowing them to grow their businesses on their own terms while receiving payments quickly.     

Robert Godley, owner of Red Horse likes HONK’s job flexibility and easy to use driver app. “We didn’t have to sign a contract and we’re not obligated to do anything. We just take jobs when we can. With the HONK app, I pick and choose the jobs we take to keep my drivers busy.” 

Robert and one of his driver’s Glen were aware of HONK after reading about them on a few Facebook groups for towing companies. They were pleased that many other tow professionals and actual customers of the service had good things to say about HONK. They also met the HONK team at the Florida Tow Show and at the Tennessee Tow Show this year and in early October they decided to give HONK a try and they joined their Service Provider Partner Network. According to Robert, the HONK signup process was simple, all they had to do was submit their certificate of insurance and request their free background checks and they started seeing job alerts come through. 

Congratulations again Red Horse Recovery & Towing, the team at HONK appreciates everything you do!  Thank you for being a valued Partner.  

For a glimpse into Red Horse Recovery & Towing, visit their Facebook page: https://www.facebook.com/RedHorseRecoveryandTowing/

Here are a few pics of their awesome fleet of trucks in action!


 To learn more about the HONK Partner Network, visit www.joinHONK.com

At HONK, we believe our Service Provider Network is our biggest asset and we value our Partners for the work they do.  As our appreciation, we like to ‘shine the spotlight’ on Service Providers and their companies.  In our last HONK newsletter, The HOOK UP, we asked Partners to submit their favorite tow story for a chance to be featured in the HONK Partner Spotlight.   

This quarter’s HONK Partner Spotlight goes to SWFT TOWING out of Colorado Springs, CO.  

Eddie Lopez of SWFT TOWING submitted their story and pictures (Thanks Eddie!).  SWFT TOWING offers 24/7 roadside assistance, capable of towing everything from cars, motorcycles to semi-trucks. They specialize in extreme snow, mud and accident recoveries and even provide on-site mechanics.  They have built up their extreme recovery fleet with several specialty rigs designed to go anywhere to get people and their vehicles out, no matter where they are. 

One of their service areas includes Cheyenne Mountain, a triple-peaked mountain in El Paso County, Colorado, southwest of downtown Colorado Springs. The mountain serves as a host for military, communications, recreational, and residential functions. Many of their extreme recoveries take place in this area. 

Congratulations again SWFT TOWING, the team at HONK appreciates everything you do!  Thank you for being a valued Partner.  

For a glimpse into SWFT TOWING (https://swfttowing.com/)

Here are a few pictures of their specialty vehicles: 

SWFT TOWING’s decked-out Jeep is used for extreme snow recoveries at Cheyenne Mountain.

Their camo beast is a Hummer H1, used for mountain recoveries. We love the camo look!

One of their fully equipped tow trucks is used for all sorts of roadside assistance and towing services.  

Are you a towing and roadside service provider? Visit Join HONK to learn more about becoming a Partner. 

Are you a HONK Service Provider? Look out for our quarterly HONK newsletter, THE HOOK UP and see how you could win our next give away. 

The Roadside Assistance Industry is expected to be a $29 Billion industry by 2026. As a key player in this industry, our mission at HONK is to relentlessly deliver game-changing platform technology transforming how people, brands and service providers connect in this new, on-demand world.

Our vision of roadside assistance for the 21st century is not just a fix for a broken-down car, it’s a complete technology solution that provides the fastest and most reliable way to restore mobility for those who have lost it; turning car breakdowns into nothing more than a small bump in the road for customers.

For Service Provider Partners (our Roadside Heros), HONK provides them more jobs with no motor club hassle. We reward them with flexible ways to connect with nearby motorists in need of their services from innovative tools that allow them to operate more efficiently, ultimately growing their business on their own terms.

HONK is creating a powerful Service Provider network by investing in educating our valuable Partners on what’s ahead for the first time in our industry. Our goal is to create a digital, safer, smarter alternative to the multiple hour-long waits and insufficient options of the past, transforming the emergency roadside assistance experience for all.

At our most recent Partner Appreciation Roadshow event held in Seattle, we met with over 40 Partners from that area. They told us that HONK is the only roadside assistance platform ecosystem that is taking the time to meet with them in-person to help them better understand industry trends, provide how-to guidance that helps them grow their business, and sets up events that encourage networking with others in the field. HONK provides these types of value-added services free of charge for its Partners, and of course, we cannot forget about the great food, cold drinks and Dave and Buster’s fun that goes with it.

Our Partners Love HONK

“I love HONK, for any tow truck driver who is looking to boost their business to the fullest, HONK is definitely the place to join. They have the most accurate dispatchers in the market. Also, their ability to pay you just as fast as you do the job, makes them a force to be reckoned with. I give them 5-stars.”  – Owner of Its All About The Benjamins Towing Company

“Great one-on-one time with my HONK representative – Thanks!” – Partner comment from Seattle Roadshow

“HONK does the most for its Service Providers.” – Partner comment from Seattle Roadshow

“The GPS saves me gas and time. I don’t have to drive around and look for the customer, all the information is there. I’m really happy with it, it’s really been great.” – Daniel from Jump Start Hero

“HONK has definitely picked up my business. I would tell any service provider that it is a great benefit to [your] company. The whole system is user friendly, it’s awesome.” – Larry from Frazier Roadside Service

“HONK has positively affected my business …resulting in a about a 390% increase in revenue. Needless to say, I am a fan.” – Lucas from Eastside Roadside

Are you a towing and roadside service provider? Visit Join HONK to learn more.

Are you a HONK Service Provider? Talk to your rep to see when we’ll be visiting your area.

As a growing company we are always looking for ways to improve. Which is why we are constantly asking our Partners what we can do and how we can get better. Every month we will be asking you a question that we think will help us out in the future. We look forward to reading your answers!

Partner Question of the Month

While we’re working away in our offices trying to make sure that everything is running smoothly, it is you, the service provider who is doing the most important job of all.

Assisting stranded motorists in their time of need is no easy task. And we want you to know that your hard work will never go unnoticed.

So here’s a list of messages we’ve received from customers around the country who you have serviced, assisted and gotten back on the road.

If you had the opportunity to increase the amount of business that your company did on a regular basis, would you take it? That was one of the questions Daniel of Jump Start HERO asked himself when he looked into becoming a HONK Partner.

That was a year ago, and today Jump Start HERO has become one of HONK’s most trusted Partners. For Daniel and his company it was the simplicity and flexibility that enticed him to sign up as a provider.

When you sign up to become a HONK Partner, you not only get to set your own rates, list the services that you provide and indicate how far you’re willing to drive to complete a job — but you are also able to download the HONK Partner app. The app, which is easy to use, can be downloaded for free in the App Store or Google Play Store. By streamlining the dispatch process and making it easier for you to receive and accept jobs closest to your trucks, you’ll be setting yourself up to receive more jobs in the future. Don’t believe us? Here are 5 reasons why you’ll be happy that you downloaded the HONK Partner app.